Technical SEO
Technical SEO is the foundation that supports everything else, from content to links to conversion. We focus on the areas that most often cause ranking loss, wasted crawl budget, and poor user experience.
Hone Digital
SEO Services
Boost your business visibility with expert SEO and AI search strategies that drive qualified leads, not vanity metrics.
Local SEO
We deliver tailored strategies for local businesses targeting customers in their immediate area. Our local SEO campaigns cover Google Business Profile setup and optimisation, local citations across trusted directories, and location-specific content.
Ecommerce SEO
More than 21% of all retail sales now occur online, and that number continues to grow year over year. But with millions of ecommerce businesses competing for the same customers, simply having a website isn’t enough.
Website Audit
At Hone Digital, we go beyond surface-level checks. We conduct a detailed review of your website to show you what is working, what needs attention, and what to prioritise next.
SEO support built around your business
You may know exactly what needs fixing, or you may simply know your website could be doing more. We help you work out where SEO can make a difference and which changes deserve your time and budget.
We start by understanding what you sell, who you want to reach and what a useful enquiry or sale looks like for your business. Then we look at your website and search performance to agree a practical plan.
That might mean resolving technical issues, improving your content or making it easier for customers to find the right products. The services above give you an idea of where we can help; the work itself is shaped around what your business needs.
How we turn a plan into progress
A list of recommendations is only useful if you can act on it. We help you prioritise the work, put changes into practice and understand what happens next.
- Understand the starting point. We review your website, search data and business goals to identify what is working and where customers may be getting lost.
- Agree the priorities. We explain the issues and opportunities in plain language, balancing their likely impact with the time and resources needed to address them.
- Make the changes. We provide hands-on support and work with your team or developers where their input is needed. You know what is being done and why.
- Review and adjust. We track relevant search traffic and, where measurement is in place, enquiries and sales. We use those findings to guide the next steps.
Work directly with Mark and Michael
When you work with Hone, you work directly with the people responsible for your strategy. Mark brings experience in ecommerce and technical SEO, while Michael brings a background in branding and sales.
We work as part of your team, bringing search expertise while respecting what you already know about your customers. You can ask questions, discuss priorities and get a clear explanation of the work without having to translate SEO jargon.
Based in North Shields, we support businesses across the UK. Whether you need help with a specific problem or ongoing support, we agree the scope together.
Questions about working with Hone
Which SEO service do I need?
You do not need to choose before speaking to us. Tell us what you want to improve and what you have tried so far. We can help you decide whether an audit, a focused piece of work or ongoing support is the most useful starting point.
Can you work with our existing team or web developer?
Yes. We can work alongside your marketing team, content writers and developers, with clear recommendations and agreed responsibilities. Where we can make changes directly, we will agree that with you too.
How long does SEO take?
It depends on your starting point, the competition and how quickly changes can be made. Some improvements can show sooner, while more competitive searches take sustained work. We agree realistic expectations at the start and review progress as the work develops.
Do you help with AI search?
Yes. We consider how your business and content can be understood in AI-powered search alongside traditional search results. That includes clear, useful content, accessible pages and accurate information about your business. Structured data can support that understanding, but it cannot guarantee inclusion or citations in AI answers.