At Hone Digital, we don’t believe in “set and forget” marketing. We believe in the constant refinement of your digital footprint. In a world of digital noise, we refine your strategy until every technical detail and every piece of content is sharp enough to cut through the competition.
Hone Digital was founded in 2018 by Mark Lowry and Michael Fitzgibbon. While our days are now spent analysing algorithms and conversion rates, our partnership actually began in the music industry.
That background taught us one thing that truly defines Hone today:
“If you want to be heard, you have to be better than the noise.”
Why We Started Hone
We saw a recurring problem: brilliant local and national businesses were being left behind because they didn’t have a “big agency” SEO strategy. They were being sold vanity metrics, like “ranking #1” for keywords that didn’t actually generate sales.
We founded Hone Digital to change that. We wanted to bring high-level technical SEO to businesses tired of the “black box” approach. We are straight-talking, results-obsessed, and driven by a genuine passion for seeing local businesses dominate their market, both here in the North East and across the UK.
“Rank is a vanity metric. Revenue is a sanity metric.” We don’t get distracted by surface-level wins. Our focus is on what actually moves the business forward: leads, conversions, and growth.
