It is crucial to implement the correct local SEO campaign from day one on business websites and follow researched guidelines to achieve good search engine optimisation results for your local business.
As local SEO experts, we have worked with many businesses across Newcastle upon Tyne to help them make the most of local search engine marketing and improve their organic search results and online visibility. Many companies we work with have not taken full advantage of their Google or Bing business listing or realised the traffic potential these free services could provide from Google and other search engines. This traffic is website traffic and can also increase growth to your actual business locations.
We have a proven track record and offer tailored three months of Local SEO packages to do this. This service focuses on a local SEO audit, keyword research, quality backlinks (local citations), and checking your on-page SEO to increase local search visibility.
We can also offer an SEO-ready, mobile-optimised website built from the ground up should your existing site need updating. We can also provide content that will add traffic-focused articles to your website to help drive traffic to your business online.
Local search engine optimisation is, without a doubt, one of the essential investments for every small business or brand that wants to build long-term local relevance and improve search ranking and success across their search engine optimisation campaigns.
The need to improve your local rankings in local search has significantly increased over the last few years, stemming from the rise of how people search, smartphone usage, Google Maps location-based searches and better connectivity in towns and cities.
Although local SEO shares many similarities with organic SEO, it's ultimately very different. Don't lose out to your local competitors by not using local SEO services and taking them seriously. Contact us today to find out how affordable our services can be as part of your marketing efforts.
The Hone Digital SEO team has a track record of implementing a regional plan to deliver local results online. So you can trust that you're dealing with local SEO experts who will drive traffic from your local area.
Local SEO can significantly impact a business's success, especially for small businesses that rely on local customers. According to a Google study, four of five consumers use search engines to find local information, such as business hours, directions, and product availability. By optimising your website for local search, you can increase your chances of being found by these potential customers.
In addition to attracting new customers, local search can help businesses save money on advertising. Instead of spending money on traditional digital services or advertising methods, such as print or radio ads, companies can use local search to reach their target audience at no cost. This can be especially beneficial for small businesses with limited digital marketing budgets.
In addition to the economic benefits, local search can provide customers with a better experience. When customers search for a specific product or service, they often want to find a nearby business. By optimising local search, companies can make it easier for customers to see them and visit their store or website.
Local search can also help businesses build trust with customers. Companies can show customers they are reliable and trustworthy by providing accurate and up-to-date information about their location, contact details, and services. This can lead to increased customer loyalty and repeat business.
Local search uses tailored SEO techniques to target clients within a certain proximity to the local business location. For example, if you had a local bakery in Newcastle, your target market would be people in and around Newcastle.
Getting the right SEO strategy for your business is crucial because you only need to target your customers in a localised area while still ranking on Google and other search engines.
It's also possible to use local search for businesses not located in an area where many people may be interested in buying products or services. This can be achieved by developing local web pages to target the areas you may not be in with your services and products.
A local SEO agency will carry out a technical SEO audit to determine your business's current visibility and how it can be improved. We would then look to improve your Google My Business listing with relevant content and services and use the posting option to notify potential customers of your products and offers.
Provide Local link-building and local citations that will add to your local presence online. Local keyword research to understand your local audience better. We also make sure all the local listings and citations match in terms of name, address and phone number (NAP) so search engines deliver that to local customers trying to find your business. We also look to implement a local business schema to your existing website.
This is one of the biggest questions about local search today. The prices of SEO campaigns can vary depending on many factors, such as the size and location of your business if it has multiple locations on Google Maps. The price may also depend on what you are trying to achieve with local search engine optimisation.
A good starting point for local businesses would be around £1500 + VAT for a three-month campaign to enhance local intent across the local area and ensure your website optimisation matches the information on your Google My Business page.
Hiring a specialist could be cheaper than building your campaign in-house. Others may say hiring an outside specialist is unnecessary, and you can do it all yourself.
The critical thing to remember is that there are no guarantees in SEO, and things change often. This is why it's an essential ongoing process to have a company work alongside your business as part of your marketing services.
So, if you invest in a local search campaign, do your homework first and find a company that can deliver a campaign that gets the results your business needs.
According to a study by BrightLocal, 46% of all Google searches seek local information. The same study found that 88% of consumers trust online reviews as much as personal recommendations.
Google My Business is an essential tool for local search, as it helps businesses manage their online presence across Google, including search and maps.
A study by BrightEdge found that local search results with complete and accurate information in Google My Business earn 73% more clicks than those without.
According to a survey by Hubspot, 78% of local mobile searches result in an offline purchase.
A study by Nectafy found that businesses with a solid local strategy see a 50% increase in sales.
According to a study by Moz, businesses that invest in local search are twice as likely to see a return on their investment than those that don't.
A survey by BrightLocal found that 85% of consumers use the internet to find a local business.
A study by Search Engine Land found that 77% of mobile searches for local businesses result in a phone call or visit.
A study by Google found that 4 out of 5 consumers use search engines to find local information and that 50% of consumers who conduct a local search on their smartphone visit a store within a day.
