Having an online presence is crucial for all businesses. But how do you get search engines to crawl your website and find all your content so your SEO strategy works? The answer is technical SEO.
Technical SEO means optimising your website's underlying infrastructure and backend to improve its visibility and performance in search engines. It goes beyond search engine guidelines and on-page SEO, examining the technical aspects and site structure that search engines consider when crawling and ranking websites.
This technical SEO optimisation has many benefits. Firstly, it helps search engines understand and index your website better, which means better visibility and a strong online presence. By fixing issues like website speed, proper URL structures and architecture, internal linking, mobile friendliness and XML sitemaps, you provide a seamless user experience which is loved by both search engines and visitors. We use Google Search Console and other software to monitor website performance, identify areas for improvement, and ensure your site meets the requirements to rank higher.
This provides better website accessibility, meaning your content is more likely to be found by search engines and shown to relevant users, allowing your site to reach its full potential. These search bots are responsible for crawling and indexing websites to make sure new and updated content is found and ranked by search engines. This increased visibility means more organic traffic and potential customers for your business.
Don't let technical issues hold your website back. Get professional help to optimise your website's visibility, user experience and drive more traffic and conversions.
Many online businesses across Newcastle need to pay more attention to the technical side of website optimisation. A website with a solid technical foundation is key to getting traffic and converting visitors into customers. Our team can help you establish a solid foundation and develop a strategy to drive more traffic to your site.
Technical SEO is an ongoing process. Our team can help you identify areas to improve and make the necessary changes so your site is always performing at its best. We can also help you prevent issues so you can focus on growing your business.
To succeed a website must be well designed, structured and user friendly. Our team can help you build a website that ticks all these boxes, enabling you to attract and retain visitors. We understand the significant impact small issues can have on your sales. We want to assure you that we will keep your site healthy and free of significant problems.
Our technical SEO services are essential for any online business looking to improve its organic rankings and get more traffic to its site. Our team of experts can help you set up the foundation, fix technical issues and develop a strategy to get more traffic to your site. Don't let technical problems hold your business back.
Website speed and performance are key to user experience and search engine rankings. In today's fast-paced digital world, nobody likes to wait for a website to load. If your website takes more than a few seconds to load, visitors will likely bounce and look elsewhere. This results in poor user experience and negatively impacts rankings.
There are many ways to optimise page load times and user experience. One of them is caching, which is storing some parts of your website in a user's browser so they don't need to be downloaded again on subsequent visits. Enabling caching on your website can reduce page load times and overall performance.
Another way is compression, which minimises the size of your website files so they are more accessible and faster to load. By compressing your HTML, CSS and JavaScript file,s you can reduce the amount of data that needs to be transferred from the server to the browser and hence faster load times.
Minification is also important for website speed and performance. It removes unnecessary characters from your code, such as spaces and comments. This can reduce the file size of your HTML, CSS and JavaScript files and improve load times.
There are many tools and techniques to measure and improve your website. One of the most popular tools is Google PageSpeed Insights, which provides insights and suggestions to help you optimise your website. By following the recommendations from tools like PageSpeed Insights, you can make informed decisions and implement changes to improve your website's speed and performance.
In summary, website speed and performance are key. By optimising page load times through caching, compression and minification and using tools and techniques to measure and improve performance, you can have a fast and smooth user experience and boost your rankings.
Schema markup is an essential part of your technical SEO efforts to increase search engine visibility and improve your listings on search engine results pages (SERPs). Schema markup is a structured data vocabulary that helps search engines understand and display your website's content more meaningfully. It adds context to your pages and allows for rich snippets and structured data.
There are many types of schema markup you can implement depending on your website content and purpose. Some of which are:
Organisation Schema: This markup helps Google understand the basic information about your organisation such as its name, address, contact details and logo.
Product Schema: If your website sells products implementing product schema markup can give Google detailed information about each product such as its name, price, availability and reviews.
Local Business Schema: For businesses with physical locations, local business schema markup can give details about the business's address, opening hours and reviews.
FAQ Schema: Implementing FAQ schema markup allows you to give FAQ style content, which can appear as expanded snippets in the search results.
Review Schema: This markup helps display review ratings and summaries for your products, services or content so they are more visible and appealing to users.
When implementing schema markup, make sure to follow best practices so it can be effective in displaying rich snippets and structured data. Here are some to consider:
Identify relevant schema markup: Do research to find which types of schema markup are applicable to your website and content.
Add schema markup to relevant pages: Implement schema markup on pages that can give the most value, such as product pages, service pages or blog posts.
Use the correct schema markup format: Follow schema.org guidelines to implement the recommended schema markup format for each type accurately.
Test and validate your markup: Use Google's Structured Data Testing Tool to verify your schema markup is implemented correctly.
Monitor and update your schema markup: Review your implementation regularly to ensure it's up to date with your website content changes.
By implementing schema markup, you can increase the visibility and appearance of your website on search results pages and attract more users and targeted traffic to your site.
Internal linking is part of a website's structure and overall technical SEO. By linking to other pages within your website, you're giving users and crawlers a roadmap to your content.
Implementing internal links strategically can improve user experience by guiding visitors to related and relevant content and improve visibility by distributing link equity throughout your website.
Here are some best practices to follow when implementing internal linking:
Relevant Anchor Text: When creating internal links, use descriptive and keyword-rich anchor text that matches the content of the linked page. This helps search engines understand the context of the linked page and its relevance.
Link Hierarchy: Organise your internal links in a hierarchical structure, with main pages linked prominently and less important pages linked from those. This helps search engines identify your website's main pages.
Linking to Topical and Related Content: Linking to related content within your website can help users find more information on a specific topic, keep them engaged, and reduce bounce rates. Interlinking relevant pages can also establish topical authority.
Use Breadcrumbs: Breadcrumbs are navigational elements that show users where they are within a website's hierarchy. Including breadcrumbs with internal links helps users understand the relationship between pages and improve user experience.
By implementing a well-thought-out internal linking strategy, you can improve your website's overall structure, user navigation, search visibility, and overall technical SEO.
Technical audits are crucial in finding website errors, issues and opportunities for optimisation. By doing an audit, you can improve your website's overall SEO and make sure it's optimised for search and users. Using an audit will give you a full assessment, fix issues and implement best practices to improve site performance.
During an audit, various parts of your website will be examined to identify what's hindering its performance in search. This includes site speed, mobile optimisation, URL structure, crawling and indexability. A consultant plays a significant role here to guide improvements and ensure all critical areas are covered.
To do a full technical audit, you need to use different tools and techniques. This may include reviewing server logs, analysing website metrics and performance data and using software to find errors and issues that are not visible to website owners. We focus on improving URL structure, alt text, HTML, breadcrumbs, schema markups and robots.txt to enhance site functionality and visibility.
One of the most common issues is broken links. These links on your website are no longer working and lead to error pages. Broken links are bad for user experience and can harm your SEO. By doing an audit, you can find and fix broken links and make sure your website provides a smooth browsing experience to visitors. Finding and fixing issues like indexability, Core Web Vitals, and slow page speed is key to maintaining and improving your site's ranking and organic traffic.
Server errors like 5xx or 4xx can slow down your website. These errors are related to the server hosting your website. They can make pages inaccessible or prevent them from functioning properly. Technical audits can help you identify and fix server errors immediately, making your website accessible to both users and search engines. A specialist with the necessary expertise can conduct the audit and resolve these issues quickly.
Crawl errors are another common issue that can affect your website's SEO. When bots encounter crawl errors, they may not be able to index your pages properly, and you'll get lower visibility in SEO rankings. Through technical audits, you can find and fix crawl errors and make sure all your web pages are indexed, and increase your chances of being in search results.
So there you have it, technical audits are key to finding website errors, issues and optimisation opportunities. By conducting a full audit and resolving technical problems such as broken links, server errors, and crawl errors, you can enhance your website's overall SEO and user experience.
