Hone Digital was founded in 2018 by Mark Lowry and Michael Fitzgibbon. While our days are now spent analysing algorithms and conversion rates, our partnership actually began in the music industry.
That background taught us one thing that truly defines Hone today:
“If you want to be heard, you have to be better than the noise.”
We saw a recurring problem: brilliant local and national businesses were being left behind because they didn’t have a “big agency” SEO strategy. They were being sold vanity metrics, like “ranking #1” for keywords that didn’t actually generate sales.
We founded Hone Digital to change that. We wanted to bring high-level, technical SEO to businesses that were tired of the “black box” approach. We are straight-talking, results-obsessed, and driven by a genuine passion for seeing local businesses dominate their market, both here in the North East and across the UK.
“Rank is a vanity metric. Revenue is a sanity metric.” We don’t just send you a PDF of green arrows every month. We look at the real data: leads, conversions, and growth
At Hone, we don’t just ‘do SEO’, we partner with you to sharpen your entire digital footprint through a phased, research-led approach that balances technical depth with brand integrity. This begins with a ground-up understanding of the commercial mechanics of your business; because Mark’s roots are in specialist e-commerce, we bring a native expertise in complex site architecture and conversion optimisation to every project.
We pair this technical precision with Mike’s extensive branding and sales background to ensure your SEO strategy never compromises your brand voice, but instead amplifies it.
We aren’t here to be another external vendor; we thrive as an integrated extension of your team, providing the specialised technical edge you need to move faster and stay ahead.
Ready to sharpen your digital edge?
If you’re ready for a straight-talking partner who cares as much about your ROI as you do, let’s talk.
